If there is one thing that I love, it is being comfortable. So, when the world went into lockdown and everyone worked from home in their PJ’s, I was finally feeling at ease answering the door in my dressing down because everyone else was doing it. But, there is a downside to wearing PJ’s all day. When you wear them all the time, it can be weird going to bed to sleep in them. So, what is a girl to do? Buy some fancy PJ’s from IDentity Lingerie, that’s what.
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Who are IDentity Lingerie?
First things first, let’s talk about who IDentity Lingerie are. This is a small family-run brand From Lincolnshire, UK that make ethically handmade lingerie. Sounds good so far, right? Well, they also have a service that creates custom size and design which is available to those of us who do not fit the standard mould for clothes. In my case, my short with big hips and a weirdly shaped belly. All of the pieces that they have are handmade in Europe from high-quality fabrics. And, one of my favourite things is that they are an environmentally friendly company that is committed to tackling waste. The standards that have are clear, especially when you learn that 99.4% of happy customers would buy from them again.
If there is one thing that you need to know about their ladies satin pyjama sets and all of the items that they create, it is that care is put into every piece is unlike any other company I have seen in recent times. Their handmade production allows them to treat every piece like a custom order. All of their products are handmade in Europe by qualified experienced artisans and each handmade piece of work is as unique as each person. To top it all off, IDentity has a Lifetime Guarantee that comes with every product. This is because there is so much attention put into the products, they last longer and perform better over time.
That good feeling
Every time you put on a bra, it should feel so good that it could be Chris Evans AKA Captain America cupping your breasts. Although I haven’t had the chance to experience that for myself just yet, I am on the lookout for the next best thing. One thing that is certain, it feels great to know that the beautiful piece you are wearing has been handmade under the European labour law by a happy team of highly skilled artisans who absolutely love making lingerie and nightwear. With IDentity, there is no 3rd world workers exploitation happening and no child labour. Let’s be honest with ourselves, there are not that many companies that can hold their heads high and say that these days. As well as this, there is no harmful mass production and no fast fashion trends. On-demand production allows us to efficiently manage our stock levels without hurting the environment by unnecessary overproduction and consequent disposal of unsold goods. Seriously, until Chris Evans has me by the boobs, IDentity might be the best thing to happen to my boobs in a long time.
What are we lusting for from IDentity?
Like I said at the beginning, I live in my PJ’s now. Why? Because they have elastic waists and are super comfy. However, during the day, I have discovered a large range of relaxing leisurewear that can be worn during the day as a form of clothes. Basically, they are formal PJ’s. And while they are lovely, my nightwear lacked that certain je ne said quoi. We need something special for going to bed in. Proper nightwear that signals to your body and mind it is time to sleep. I know I am not the only person who feels a bit weird wearing the same clothes all day and sleeping in that night, even if they are PJ’s. One of my favourite items is the lace dressing gown that has femme fatal vibes and should be worn in a dramatic fashion when the police come to ask about a mysterious death. All of the bras look super comfy (which is what we want) while still appearing to be glamorous with lace and delicate shapes. Plus, they all have matching knickers to go with them.
If you are looking for some new nightwear and knickers, check out the range at IDentity. They have a responsive team on hand wh are ready to answer any questions that you have.