YouTube was once hailed as one of the best things to happen to the internet. Now we had a place that we could watch loads of cat videos! But is YouTube everything that it used to be? And how much longer will it keep going for?
How I started
I will admit, I started on YouTube for all the wrong reasons, and it was for the money. I felt awkward sitting talking to the camera about whatever, but I needed the money. I had just gotten married and was job hunting when I found out I was pregnant with baby number 3. We had no money and YouTube seemed like the place to go to earn a few quid. I had heard stories about people who had become millionaires from making videos on there. Amazing! I could work from home and make money!
As time went on…
I became very disillusioned with the platform after a few weeks when I realised exactly how hard it was to make any money. I wasn’t expecting to become a millionaire, but I wouldn’t have said no if I did. What I was hoping for was a decent monthly wage to help keep our heads above water. It may have started out of greed but I wasn’t being that greedy. I posted as much as I could but the views were few and far between. The money amounted to nothing.
Drama, drama, drama!
Then the drama started! What was the drama about? I have no idea. The drama didn’t just happen once, it happened all the time. There seemed to be a new scandal every week. Someone slagged off someone else. Someone was called a faker. Someone had crossed the line. There was always something. And during these spells of drama, if you weren’t talking about it, you didn’t get views. The platform had descended into a depressing reality TV show without any of the glamour. It was pathetic to watch a group of adults turn into a group of whiny children.
And then the scandals started…
Have you ever heard the saying, be careful what you wish for? It definitely applies to YouTube. There was so much drama, so much bitching, nobody saw it coming. The drama brought views, views mean money. But pushing the drama llama will only do one thing, you will get kicked. And, holy shit, we all got kicked hard. As advertisers realised what was happening, they pulled out. Some blame PewDiePie for his Nazis thing, some blame the entire YouTube culture, I blame both. Threats of pulled adverts made some people fall in line, but the problem was that some people just don’t know where the line is.
In recent months
That last couple of months have been really hard for the smaller YouTuber. If it wasn’t bad enough that we hardly got any views because of the crappy algorithm, we were about to get shit on from a great height. YouTube announced that they were doing away with the partner programme on channels with less than 1,000 subscribers and who had less than 4,000 hours of watch time. So, people like me. The small YouTuber felt like they were being screwed over in the first place but this took the piss. People started follow trains in a bid to keep their channels running, but it was no use. YouTube had us all nailed to the wall.
For me, I see no point in continuing with my channel. I get no views, I rarely post anymore, and I make exactly zero from it now. And I’m not the only who feels this way. Plenty of people feel that YouTube has destroyed the community. One of the problems was people stealing other peoples content for reaction channels. I never did that. There was also a problem with illegal content such as porn or propaganda. I never did that. I followed the YouTube guidelines, took part in the courses to help creators, but my channel was buried somewhere at the bottom of the pile. YouTube shafted its own creators and they will probably pay the price for it as people flee the scene.
Bye bye YouTube, I want to say it was nice knowing you but I’d be lying.
I’ll be shutting my channel down on the 1st April 2018. If you want to see what’s on there, then click below.