For authors, who you know can be just as important as what you know. The connections that you make throughout your career are one of your most valuable resources that you can have. You never know when you might pick up an email from an old friend with a new opportunity.
And that’s why LinkedIn can come in handy – after all, as the world’s premier social networking site for professionals, it helps you to connect with contacts and to follow them throughout their careers. I’ve teamed up with Dane Cobain to help you make the most out of LinkedIn. The problem with LinkedIn is the etiquette can be tricky, and many authors find it difficult to tell where to start. Here are ten tips to get you going.
Personalise Your Messages
When you send connection requests, take the time to personalise your messages by offering a little context. Tell people where you met them or let them know how you might be able to help them. Use their names where possible, to show that you’re not an automaton, and include personal details from previous conversations to show that you listened to them.
LinkedIn Groups offer a fantastic way for writers to connect with like-minded individuals, from networking groups and industry chatrooms to specialist groups for cover designers, editors and other industry professionals. Just be sure to avoid self-promotion – people will notice, and it’s usually against the rules.
Take Advantage of LinkedIn Pulse
LinkedIn Pulse is the name of the company’s inbuilt news platform, and it’s a good idea for writers to take advantage of it by regularly posting articles. These posts are pushed out into your news feed, and people are able to easily like and share them or to leave a comment to continue the discussion. The very best articles are featured in their relevant categories, typically leading to several thousand extra views.